воскресенье, 4 марта 2012 г.

Social Scene.(Brief article)

Byline: Ryan Beene

Have a great idea? Ford wants to know

What do you want to see in the Ford lineup that's not there now? Ford wants to hear about it on social media and is thinking about ways to reward good ideas.

When it comes to marketing through social media, Ford is going out of its way to be different -- and not just by revealing the new Explorer on Facebook or asking a group of young drivers to blog about the new Fiesta.

Ford is using the online discussion with its customers to seek input on future products.

"We're looking for ways to insert some of these suggestions into the product cycle at the appropriate time so that we don't have to wait the …

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